Rioja Finnieston

Rioja is Glasgow’s leading Spanish restaurant and cocktail bar. 

We work with them to offer day to day marketing consultancy, social media management, and creative content from words to photography.

One of our highlights from last year was their Michelin tasting event.

THE BRIEF: Tasked with sharing the guest chef story for their Michelin Tasting event with Michelin chef Modesto Fabregat and Rioja’s head chef, Luis, we captured the dishes through creative photography, social media and pr.

Eight unforgettable courses were created for their customers to enjoy and we have helped them share their vision with their target audience from the initial idea to the kitchen to plate. Using a mixture of pr and marketing, we achieved press coverage across Scotland and ensured a sell event for the four-day guest Michelin chef celebration.

Here are some of the outstanding creations that were on the menu.

Services Provided

  • Consultancy
  • Content – email marketing to website
  • Social Media Management
  • Creative Photography
  • Styled Photoshoots
  • Public Relations
  • Media Coverage across print, radio and online

Glasgow Distillery

Glasgow Distillery is the cities first single malt distillery in Glasgow since 1902 and the original pioneers of Scotland’s new wave of single malt distilleries.

From campaign content to creative work ranging from blogs, news stories and partnerships to styled photoshoot shoots, our aim was to promote their brand and awareness across Scotland.

Services

  • Public Relations
  • Social Media
  • Creative Photography
  • Influencer Outreach
  • Event Management

Celebrate MOBO

The Project

Celebrate MOBO was an event to celebrate young creatives in the music, digital and fashion industries which took place in Glasgow at the Barras Art and Design (BAaD) with queen of the MOBOs, Kanya King MBE. Moir Media organised the event from the concept through to arranging speakers to website management and public relations.

Designed to bring together hundreds of young people and music industry figures by the creator of the MOBO’s Kanya King MBE and funded by Scottish Enterprise, Celebrate MOBO’s aim was to take the passion and excitement surrounding the MOBO Awards and deliver a legacy for emerging Scottish talent.

Moir Media Event Marketing Objectives and Aims

  • To develop an extensive programme of cultural, music and business events, workshops and Q&As in the lead up to MOBO creating excitement
  • To develop a marcomms plan that connects with the target audience (18 – 25) and encourages participation
  • To engage with the target audience and to nurture talent, encourage creativity and innovation
  • To showcase urban culture, music development and celebration in all forms; from songwriting to promoting, to reviewing – podcasts, blogs, PR to self-promotion and more
  • Identify and include underground music networks, influencers, music groups and a mix promoters/bookers/DJ/lecturers/media and of course graduates and undergraduates, bringing a fresh collaborative approach

Event Strategy

With a limited budget, low profile of the MOBO across the city and a six week lead up to the event, Moir Media knew that the key to the success of this event was effective integrated marketing and PR to raise profile, brand awareness and gather momentum amongst affiliates and the designated target audience.

Will this in mind, the strategy that was created was three pronged:

  1. Engage with key influencers: Online Journalists / Bloggers / Music Sites / Creative Community and gather creative talent in Scotland
  2. Create a talking point that engages with urban and creative culture bringing together the event themes.
  3. Provide an exciting event programme that inspires and leaves a legacy for emerging talent

The timescale to pull this together was six weeks. It was very intensive but the results were astonishing and the event aims were exceeded.

Client

–      MOBO Awards

Date

–      Nov 2014

Event Highlights

  • Combined Reach of 21 million
  • 123,598 hits to the website in eight weeks
  • 20 Unique Articles Created
  • 4 Unique Performance Videos from artists
  • 12,000 views on Celebrate MOBO videos
  • 1 Creation of a 16 foot by 12 foot mural
  • 1 Top Ten Single
  • 11 Emerging Artist Performances
  • 18 Speakers
  • 170 attendees
  • 1 legacy

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Celebrate MOBO offered host partners the opportunity to brand, endorse existing and create a new event which supported industry and benefitted individuals from the brand values of MOBO. In addition, as well as providing opportunities for community and industry engagement, the programme added a good level of buzz and excitement in the lead up to the MOBO Awards, driving additional PR and ticket sales. Moir Media pulled together an exciting, innovative and creative programme of speakers and interviews which attracted audiences from creative industries, academia and technology sectors.

Makar Gin

The multi award-winning Makar Original Gin is the first gin to be distilled in the city of Glasgow.

Embracing the characteristics of the Dear Green place, Makar is a bold, vibrant, juniper-led gin that derives its name from the ancient Scots word for ‘the maker’ or craftsman.

Working with the distillery to push awareness of the gin, we created and implemented a pr strategy, curated content, sourced new partnerships and produced promotional brand photography; from drink styling to collaboration and events.

Services

  • PR
  • Social Media Management
  • Creative Photography
  • Consultancy
  • Styled Photoshoots
  • Events
  • Partnership Sourcing
  • Website Management

Halloumi

Halloumi

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The Butchershop Bar & Grill

Butchershop Bar & Grill

The Butchershop Bar & Grill is an award winning steakhouse based in the west end of Glasgow serving the finest grass fed, dry-aged Scotch steak.

Moir Media worked with The Butchershop Bar & Grill for five years to help them grow their online presence and implement activity across traditional and digital marketing.

On weekly basis, we collaborated with The Butchershop owners to provide an integrated marcomms programme that helps them engage with their target audience across both traditional and social platforms.

From blogging to implementing and devising content and social media strategies, we have successfully grown their fanbase and achieving positive ROIs.

Services we provided:

  • Public Relations
  • Marketing
  • Social Media content and management
  • Website Management
  • E-marketing
  • Consultancy
Butchershop Bar & Grill website