The Byres Road Book Festival returned bigger and better for 2017 with an exciting four-day programme seeing 29 top authors including Malachy Tallack, McIlvanney Prize 2017 winner Chris Brookmyre, Douglas Skelton, and Gail Honeyman bringing fiction, fantasy, history and superheroes to Glasgow’s Byres Road over the September weekend (September 22nd to September 25th).
We had the pleasure of helping them coordinate a PR stratgey and plan to maximise awareness of the festival.
28 exciting events, drop-in sessions and fun activities are planned over four days, with organisers hoping to attract more than 1000 visitors to the festival.
We achieved national coverage for Byres Road Book Festival ensuring that the event was well-received across print and radio.
- Media Photocalls
- Content Creation